Web and Prosper

Freelance Web Developer in London – React & Next.js Specialist

Helping London startups, agencies & businesses build fast, SEO-friendly websites and custom web applications.

I am John Paul and I work with London clients who need modern websites and apps that scale. I specialise in React & Next.js — delivering clean code, performance, and 1-to-1 collaboration without agency overheads.

  • Built with React, Next.js and TypeScript for fast, reliable performance.
  • Server-side rendering, image optimisation, and clean code to help you rank higher and convert more visitors.
  • Scalable solutions, from MVPs to complex business apps.
Chameleon sitting at a desk coding

Services

I offer a range of services to help you grow your business.

Fast, secure, SEO friendly websites that are designed to convert visitors into loyal customers. From sleek landing pages, to powerful e-commerce stores.

Bespoke business applications crafted to streamline operations and boost profitability. From powerful dashboards and AI Agents, to customer relationship management.

Think of me as an extension of your team. I will bring the front-end and back-end expertise you need to deliver everything from web design to complex business applications.

Some Companies I have worked with

IBMEricssonRolls-RoyceDiageo
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What people say

A few valuables words from my customers

John was excellent and very helpful in building and launching our website for a start up company. We were able to launch the site very quickly under Johns guidance who gave us all the help and advice we needed. If I ever needed another site, John would be my first call.

Rob Erwood

CEO at Princewood Energy

When searching for a great web designer it was a daunting journey.Then a recommendation from a friend came in the form of John at Web and Prosper.He understood my position and my needs for a website not only for that time but, for the future and set about working with me to start small and grow as my company does, with my web presence.My page looks amazing.I am thankful to have someone at Johns portfolio helping me and my company.Very happy and would highly recommend Web and Prosper.

Brett Edyvane

CEO and owner, Roxel Resources

We have been working with Web and Prosper for coming up on two years and we couldn't be happier. John Paul is professional, knowledgeable and friendly- and is an essential part of our team. Without a doubt, I would highly recommend working with Web and Prosper.

Amelia

Marketing Manager, Galvin Restaurants

I have just had the most beautiful new website and logo designed by John for my Business rebrand. I am over the moon with the result, and the whole process was simple, organised and good fun. I throughly recommend Web and Prosper.

Sarah Davis

CEO and owner, Solve Recruitment

We were more than delighted with our website, designed, built and hosted by Web & Prosper. John was easy to deal with, professional and the final result delivered, exceeded our expectations. The increase in business was immediate, thanks to the far more professional image our website now has and the ease of the new e commerce interface. John's attention to detail is superb, a perfectionist in every way and he takes as much interest and care in the design, build and hosting of your website as if it were his own business. I can highly recommend him. , .

Alex Everett

CEO and owner, Ashdown Manna Cookery School

We count ourselves as very lucky that John from Web & Prosper got recommended to us. He has worked on our fairly complex global recruitment website and portal. Always responsive, very knowledgeable - technically and contents wise, and with a good dose of common sense and the ability to translate technical jargon to plain English. Excellent level of support and aftercare. A joy to work with, good value and highly recommended.

Inger Larsen

CEO and owner, Larsen Global Recruitment

FAQ

Frequently Asked Questions

Common questions about John Paul's web development services, expertise, and approach

John Paul offers comprehensive web development services including: Website Design & Development (end-to-end creation from discovery to deployment), Full-Stack Application Development (React, Next.js, Node.js, PostgreSQL), Contract Development Services (flexible support for existing teams), E-commerce Development (custom online stores), SEO & Performance Optimisation, and AI Integration Services. He specializes in creating fast, SEO-friendly websites and custom business applications.

John Paul specializes in modern web technologies including: Frontend - React, Next.js, TypeScript, JavaScript (ES6+), HTML & CSS; Backend - Node.js, Express, Hono, API development; Databases - PostgreSQL, SQL; CMS - Strapi, WordPress; Testing - Cypress; DevOps - Docker, VPS management; Authentication - Lucia Auth, Clerk, NextAuth.js; Design - Figma, UI/UX; and AI Integration capabilities.

John Paul has 5+ years in web development and extensive IT project leadership experience at major companies including IBM, Rolls-Royce, and Ericsson. He's a Sussex-based freelance web developer who combines technical expertise with business strategy, offering 1-to-1 collaboration without big-agency overheads. His background includes project management, Agile/Scrum methodologies, and creating scalable business solutions.

John Paul works with startups, agencies, and established businesses across various industries. He has worked with clients including Princewood Energy, Roxel Resources, Galvin Restaurants, and Solve Recruitment. He provides flexible services from building websites for startups to contract development support for established teams, focusing on businesses that need reliable, scalable web solutions.

John Paul is based in Sussex (West Sussex, RH17 6DZ) and serves clients across Sussex, Surrey, London, and Kent. His service radius covers up to 120km from his base, including major cities like Brighton, Haywards Heath, Crawley, Guildford, Woking, Central London, Canterbury, and Maidstone. He offers both local and remote collaboration.

John Paul follows a comprehensive development process including: In-depth discovery sessions to understand goals and brand identity, layout wireframing and UI design, responsive development with clean code, robust testing, deployment, and post-launch support. He emphasizes modern design principles, usability, accessibility, and performance optimisation throughout the process.

You can contact John Paul by phone at +44 7739 875445 for a free consultation, or by email at [email protected]. He offers phone consultations followed by email communication and is available Monday-Friday, 9:00-17:00. He provides 1-to-1 collaboration and responds promptly to project inquiries.

John Paul combines technical expertise with business strategy, backed by corporate experience at IBM, Rolls-Royce, and Ericsson. He offers 1-to-1 collaboration without big-agency overheads, focuses on delivering projects on time and on budget, and creates websites that convert visitors into customers. His approach includes comprehensive documentation, hands-on training, and long-term partnership thinking.

Yes, John Paul provides comprehensive post-launch support including ongoing maintenance, documentation, hands-on training to empower client teams, and long-term collaboration. He focuses on building lasting relationships and ensuring clients can maximize their return on investment with scalable solutions that adapt to evolving business needs.

John Paul offers competitive pricing with projects delivered on time and on budget. He provides clear communication throughout the project lifecycle, detailed project management, and transparent pricing structures. His experience in corporate project management ensures efficient delivery and reliable timelines for all web development projects. All proposals are run through an AI LLM to ensure accuracy, transparency and fairness.

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