Pricing for website design

When engaging with a website designer, business owners need to be very clear about what the objectives are for their website before agreeing on the service and pricing from the agency or freelancer. I meet with many business owners and they are varied in their...

Content Marketing

I said in one of my previous posts that I would aim to publish an article about Content Marketing. I have had numerous questions about this subject from clients who are all trying to come to terms with what this means and the benefits to their business. There are many...

Creating your marketing to digital strategy

It has been over a month since I have posted. Things have been very hectic here over the last four weeks and I have really found it difficult to find the time to write more posts. This is a problem that all small business owners have of course, trying to find time to...

Strategy to Digital

So following on from the introduction post on the subject of Business Strategy and Digital Marketing, let us look at what a typical process may look like that would guide us through the full Strategic Planning and Solution Process. I have dropped an image in here, but...

Business Strategy and Planning Introduction

It is a well known fact that most business failures are due to poor or non-existent business planning. In this series of posts I am going to cover the process of business planning from strategy to execution AND cover how your web site integrates with this process. At...